TOYOTA
The car logo represents a ‘T’ formed from three distinctive ovals.
Overlapping of two ovals in the center depicts the relationship, trust and
emotional connection the company has with its customers. The background space
in signature logo of Toyota delineates the global expansion of the business,
its technological advancement and the opportunities that lay ahead.
AUDI
Audi, a leading automotive brand of the sumptuous and
extravagant vehicles is originally a merger company. The amalgamation occurred
between four automotive businesses: DKW (motorcycles and small cars), Horch
(high-end, luxury vehicles), Wanderer (midsize cars) and Audi (deluxe midsize
cars). It resulted in a single company, named Audi.
The car logo of this merger company contained symbols of
four combined businesses. Later, the redesigning took place and the emblem of
four interlocking rings came into being. The polished chrome rings portray
sophistication, power, and loyalty amongst the unified businesses.
VOLKSWAGEN
Did you even have an idea that Adolf Hitler is partly
involved in the creation of the Volkswagen? It happened before World War II
when Hitler invited Ferdinand Porsche, an Austrian automobile engineer to
create a working-class car that is affordable to the audience. A few years
after that, Volkswagen Company was started.
The car logo has undergone numerous changes since it was designed. The current logo is the simple representation of the initials of the company. In German, Volks stands for people while Wagen stands for the car. The two-letter designed logo is the culmination of two colors: Blue and White. Blue characterizes class and excellence while white accounts for nobility and purity.
The car logo has undergone numerous changes since it was designed. The current logo is the simple representation of the initials of the company. In German, Volks stands for people while Wagen stands for the car. The two-letter designed logo is the culmination of two colors: Blue and White. Blue characterizes class and excellence while white accounts for nobility and purity.
Bayerische Motoren Werke (BMW)
BMW, the founder of this automotive firm, originally started
as an aircraft manufacturing firm. With the passage of time, it shifted from
aircraft to motorcycle and then to automobile production. The symbol of BMW
remained consistent for about a century but the company’s heritage is still
reflected in its logo. The car logo demonstrates a circular image of a rotating
airscrew of a moving propeller which is basically located on the manual engine
of the aircraft. Brand identity is created by effective car logo design.
Mercedes-Benz
Mercedes-Benz was named after the founder Carl Benz and
Mercedes, the daughter of one of his partner. The breathtaking logo of the
company constitutes a circle that encloses a three-pointed star. The star
symbolizes the motive of the company of domination and universal motorization
on land, sea, and air. Daimler, the partner of Mercedes-Benz once used this
star to locate his dream factory which later became the signature emblem of the
company. In comparison to other significant car logos, the simplicity of
the star mark is its real beauty which reflects elegance, creating positive
brand recognition.
MAZDA
Mazda was named after Ahura Mazda who is known as a god of
harmony, wisdom, and intelligence in early Asian civilizations. The incredible
yet simple emblem of the company expresses the company’s dedication and pursuit
of excellence towards the continuous growth. It is the symbolic demonstration
of the letter ‘M’ of Mazda which elucidates that the company intends to fly and
aims to stretch its wings as it soars into the future.
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