Quality of cars built to last long is hurting car manufacturers

There is a myth that the cars today are not well built, we are skeptical about using cars over 100,000 miles. We generally tend to sell the car around 50,000 to 70,000 miles and rarely we drive till 100,000. But slowly, things are changing. Car owners are keeping the car longer than they used to keep before. The quality of the recent cars is so good, owners are keeping the car longer and this is hurting the sales of new car.

There was saying “they don’t build cars like they used to”, and they are true, nowadays, cars are built much stronger and reliable than olden days. There are several on-call breakdown service and spare parts available everywhere, which makes a cash strapped buyer to maintain a modest old car with little risk at a less expensive price.

This is a double-edged sword for the car manufacturers. These car manufacturers invest heavily in the production lines and to stay afloat in the market, they need to be selling the newer cars to the customers. Selling just spare parts does not make them a profitable business enterprise.

The transport department states that in 2000 are the average age of the car on the roads was calculated to be 6.5 years. Lately, the society of manufacturers has announced that the average age of cars on the road in the United Kingdom is 8 years old. Interestingly the department of state transport thinks that the average age of petrol cars on the roads could be 9.1 years, which seems to be growing.

If we are about to consider the whole of the EU, the average age of the car on European Union is ages about 11.1 years and the data in the The United States show that the average age of its cars and pick-ups has jumped considerably to 11.8 years. That’s not what a car manufacturer is looking for. The car manufacturers generally want cars to last a maximum of 10 years, not produce cars so good that it lasts for a decade or more.

The companies may look at this problem and may come in with alternative solutions to sell new cars to buyers.  They might manufacture cars that don’t last quite as long or they might bring in cars which are very low priced to pull in new car buyers. Dacia has lowered its car price by 500$ and the Citron has come up with free insurance plan.

Other car manufacturers too need to come up with alternative plans so that can set the ball rolling. If not, the future will go for a toss.

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